Although there have been great technological advancements in transportation, advanced driver-assistance systems (ADAS), computer vision (CV) and other forms of artificial intelligence (AI) – on their own – aren’t perfect. Today we have semi-intelligent systems that can “see” but cannot replicate all human sensory risk inputs, limiting their ability to mitigate road risk. They do not change driving behavior; in fact, most drivers ignore when a semi-intelligent system is wrong, and also tend to ignore when the system is right.