Things to Address Before an Incident Occurs
Communication within your entity needs to be open and shared with the appropriate departments if an event takes place, even if your department thinks it is a minor issue. It is also important to know the reputation of your organization before any type of incident takes place that may impact or involve your entity.
Learning from Others and Improving Community Relationships
Among utilizing other resources, it would be advantageous to reach out to your carrier and/or an entity in the same or a related industry in an effort to solicit advice on how to address critical incidents such as sexual assault, shootings, etc. This method of seeking guidance proves even more valuable if the resource you choose to contact has previous experience handling similar incidents.
One method to improve your relationship with the community surrounding your entity is to hold or host events in public venues such as a local coffee shop or a park. This could reinforce the positive presence that your entity is seeking to instill within the citizens of the community
What Incidents Will Grab the Media's Attention and What Constitutes a Critical Incident?
The circumstances that stem from an incident will often determine how serious the incident is. Perception and any description attached to the incident, whether it be arbitrary or reasonable, can also contribute to whether or not the incident will be deemed critical. Seeing as the media can play an integral role in driving perception, it is important to respond to them with openness and with as much clarity as possible. Even if you are unable to answer all of the media’s questions at a given time, it is imperative to allow them to ask questions and to afford them the opportunity to follow up once more information can be provided.